Madinat Theatre in Dubai will henceforth be known as The First Group Theatre, Madinat Jumeirah, after the property expert announced its sponsorship of the acclaimed drama house.
The official name change took place at a prestigious ceremony which also showcased The First Group's unique cinematic helicopter tour of Dubai, which featured an appearance by English football superstar Michael Owen.
Guests to the VIP event were then treated to a performance of Eternal Tunes, a classical concert encompassing broad musical influences from the Arab World from the 1930s onwards.
Theatre manager Richard Evans, said that he was proud to be working with The First Group and added that he believed the company will synergise well with the Jumeirah brand.
"As a young and home-grown company, Jumeirah has a strong synergy with the high profile property development company and we look forward to welcoming more shows to Dubai as a result of their support," he said.
The First Group offers luxury property for sale in Dubai, in addition to apartments Ras Al Khaimah and Umm Al Quwain.
The First Group feature in Hello Magazine - March 2009