Sports sponsorship 'soaring'

11/12/2009 - Dubai Lifestyle News
Sports sponsorship 'soaring'

Posted by Bob Brunskill

Reports suggest the growth of sports sponsorship in the Middle East is on the increase, which could be of interest to those with property in the UAE.

Sponsorship is predicted to have reached a figure of £45 billion for the industry on a global scale, according to a Gulf News report, with Abu Dhabi said to be key players.

Business information company, naseba, claims to be opening up the sports market too.

Sophie Le Ray, the firm's chief executive officer, said: "There are several sponsorship opportunities open to well-known global sports companies, teams or clubs from around the world and naseba is keen to assist these entities in taking advantage of these opportunities."

Sports sponsorship can be seen on Ethihad airways, in relation to the Abu Dhabi Formula One event and the Ferrrari F1 team.

Naseba is a Japanese expression meaning "when there is a will there is a way", translated as "if you make it happen".

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