PRCo Dubai has been appointed to handle the public relations affairs of luxury French hotelier Sofitel.
Since the company opened its first hotel in Strasbourg, it has pursued French traditions and become an internationally recognised symbol of luxury and comfort.
Now, PRCo Dubai will head up its campaign to maintain and build upon its reputation as an innovative hotelier in order to provide for the growing demand for unforgettable, one-of-a-kind accommodation.
The announcement comes ahead of the long-awaited opening of a luxury new development in Dubai, scheduled for summer 2009.
Once it is open, the French firm will bring the spa philosophy to Dubai, news which may well be of interest to those looking for somewhere to stay while viewing Dubai property for sale.
"Far from the hustle and bustle of the outside world, Sofitel Spas offer a welcome respite, a moment of blissful relaxation for guests to restore their energy levels and their inner sense of calm," the company avers.