The luxury French leather brand Le Tanneur is set to expand its presence in Dubai and its president is intent on redefining the very concept of luxury.
Speaking to Emirates Business, Herve Descottes said that his company has seen fashions and understandings of luxury change dramatically since its foundation in 1898.
And while he notes that European approaches to fashion have been very different to the styles that have influenced tastes in places like Russia and the Middle East, Mr Descottes is confident that the company will be able to attract a strong customer base in multicultural Dubai.
The company has seen its success in global markets grow since it moved into women's fashion lines and its product offering now spans everything from luggage to small leather goods.
Mr Descottes told the journal that there are very few leather companies in Dubai and indeed the world that offer this diversity.
Le Tanneur's products rely on expert craftsmanship to marry sound functionality and elegant creativity.