Buying in Dubai may be top of the bill for consumers at this year's Dubai Shopping Festival.
A report from Gulfnews.com argues that this year's festival offers more prizes and promotions than ever before.
And bigger prizes from some leading international brands and manufacturers such as Lexus and Nissan are also on offer to people attending the shopping festival.
Jimmy Patel, the general manager of retail store Jacky's Electronics, told Gulf News: "This annual experience is awaited by all consumers, including tourists."
Therefore, retailers and businesses taking part in the Dubai Shopping Festival have to come up with new and "exciting" promotions each year in order to reward consumers, he added.
And this year, retailers and hotels may be working in unison to ensure that visitors to the emirate for the shopping festival get the most out of their time spent shopping during the festival.
Figures from the Dubai Shopping Festival indicate that during last year's event, some 3.2 million people came to shop.