Posted by Neil King
For those with property in the UAE close to Deira city centre, you may have noticed the appearance of a new jewellery store.
The latest addition to the Pure Gold brand marks the 45th version of its retail outlets to grace the region.
It comes as part of a wider scheme by the company to expand in the Middle East, having already opened four stores in between Al Ain and Abu Dhabi earlier on in the year.
Firoz Merchant, chairman of the group, said: "Our new outlet in Deira City Center [which] will offer our customers the best quality and lowest priced diamond jewellery with world class service and after sales policy."
The company is planning to open a Doha store by the end of 2009 and a further 35 stores between Qatar and Saudi Arabia at the start of 2010.
Pure Gold's first store was opened over two decades ago in 1989. Today the company employs more than 700 staff across 75 outlets.