People attention 'the key to online success'

05/11/2009 - Dubai Lifestyle News
People attention 'the key to online success'

Posted by Neil King

A new Arab web service could spark the interest of those with property in the UAE.

The site called Arab Eye will facilitate online interaction for the first time in the region, brought to the emirates by Maktoob Research.

Marouane Sanhaji, the organisation's panel manager, commented on the reasons for producing the domain.

He said: "One of the fundamental factors that differentiate credible and successful research firms from the rest of the pack is the amount of attention they give to the actual people … answering online surveys."

Mr Sanhaji claims that Arab Eye will give its members an arena for the expression of ideas and opinions, in an environment that is stimulating.

He added that the company thinks good sampling is what leads to good research - which is something it can conduct through active members.

The firm claims to compile data for a number of leading brands, including companies such as Oreo.

Oreo is a worldwide company which is also responsible for the production of both Ritz and Arrowroot biscuits, among other brands.

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