Confectionary expo 'gets off to sweet start'

04/11/2009 - Dubai Lifestyle News
Confectionary expo 'gets off to sweet start'

Posted by Bob Brunskill

One manufacturer has experienced a successful start at the Sweets and SnackTec Middle East exhibition, which is likely to interest anyone with certain types of commercial property in Dubai.

Sweet Cred is exclusively responsible for the production of confectionary for football clubs including Manchester City, Liverpool and Manchester United - featuring their logos.

On the first day of the event the company signed deals worth $9 million, held at the Dubai International Convention and Exhibition Centre.

Clive Garrard, chief executive officer of Sweet Cred, said: "Sweets Middle East has given us fantastic exposure to high-quality trade clients and given Sweet Cred a strong foundation in the region."

He added: "We produce unique products which are cutting edge, exciting, interactive and enjoyable."

The event - organised by the Dubai World Trade Centre (DWTC) - will close today (November 4th).

DWTC has been existence since 1979 and claims to have played a key role in the foundation of the region as a worldwide commercial and financial hub, describing itself as the area's "vibrant epicentre".

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