27/10/2009 - Dubai Property News

The First Group is celebrating after winning across four categories in the prestigious CNBC Arabian Property Awards for the design, architecture and marketing of a number of its projects in Dubai Sports City. 

It is the first time the British-owned property development company has entered the Arabian Property Awards and the team's 'passion for perfection' and commitment to excellence has obviously paid dividends.  

The First Group received accolades for Dubai's Best Residential Development, Best Residential Architecture and Best Residential Apartment; no mean feat in the Dubai property market!   The First Group also received the award for Best Marketing; justly deserved as, despite media reports on the global economy, property investors continue to come through the doors of the superb sales and marketing showroom.

Home to the four buildings created by The First Group, Dubai Sports City has been designed to be a fully-functioning city, extending over 50 million square feet and featuring world-class sporting venues and academies, high quality apartments, modern offices, superb retail facilities and excellent transportation links.    International sportsmen and women, including footballer, Michael Owen, have bought from the First Group and a number of these have also become ambassadors for the First Group including Michael Owen, English cricketer, Andrew "Freddie" Flintoff, Russian tennis player, Svetlana Kuznetsova, South African rugby player, Bryan Habana, Russian footballer, Andriy Shevchenko and Scottish golfer, Sam Torrance. 

Later this year, The First Group, along with other top-scoring winners from the Arabian Property Awards will compete on the international stage against winners from Europe, Asia Pacific, Africa and the America to find the ultimate 'world's best' in each category.

The First Group won the following categories in the Arabian Awards:

The Best Residential Apartment for The Bridge.  

Occupying the 26th and 27th floors of The Bridge are nine stunning penthouse apartments, designed to offer discerning investors an unrivalled level of contemporary living featuring Smart technology, a high quality specification and innovative and imaginative layouts. The ultimate indulgence is having a 'Pure White Health Club' literally on the doorstep.

The upper level of the award-winning penthouse 'Point Apartment' features a fabulous open-plan living area including a kitchen, designed to complement the interior. With high ceilings, expanses of glazing and clean lines, this is an impressive light-filled living space. The master bedroom adjacent to the main living space is impressive with a dressing area and the most exciting en-suite bathroom, created in the 'prow' or point of the building. The bath has been carefully placed to ensure that anyone bathing can enjoy a clear view through the glazing, over the balcony balustrade and over the city beyond.   There's a further bedroom on the upper level, also with floor to ceiling glazing, but the bedroom on the lower level is even more spectacular. A contemporary staircase which combines glass and metal, leads to the bedroom on the lower floor which occupies almost the same footprint as that of the living room and the bedroom above! The en-suite bathroom is a replica of the one on the floor above - sheer luxury! 

The Best Residential Architecture for The Matrix

The Matrix, a stunning H-shaped tower with elevations that feature huge glazed curtain walls, has been designed in such a way that the structure appears 'twisted.' This effect has been created by varying the width and positioning of the balconies thus creating a ripple effect both horizontally and vertically towards the pinnacle of the building. Many of the apartments in this building have glazing on two or three aspects and the central core, housing the communal areas, is also open to the light.  


The design team, comprising of the architects, JRHP, and the senior team at The First Group, wanted to create a building that was extremely futuristic and so named the development after the movie! 

Best Residential Development for the four buildings at Dubai Sports City

The First Group has achieved the accolade of Best Residential Development for the four buildings under construction in Dubai Sports City; The Bridge, The Matrix, The Spirit and The Diamond. Each building's sense of individuality, specification and the careful attention to detail contributed to The First Group's success.

Best Development Marketing 

The First Group achieved this accolade for its superb marketing including:

  • The virtual helicopter tour and associated marketing attracted more than 3,000 to the marketing suite and 4,000 on-line viewers from March to July 2009
  • The stunning marketing showroom with displays, models and photography
  • The Dubai City Tour offered to clients
  • Promotional stands and information desks
  • The customer experience - an experienced sales and telesales team
  • The First Team celebrities - PR and marketing literature
  • The First Group Theatre
  • The website
  • Excellent customer service/customer communication
  • PR and purchaser testimonials

International Property Awards

Having won four awards at the Arabian level, The First Group will be competing on the world stage in the categories of:

  • Best Apartment (The Bridge penthouse)
  • Best Development Marketing
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