SAP hosts 'largest' Middle East tech event

07/10/2009 - Dubai Investment News
SAP hosts 'largest' Middle East tech event

Posted by Bob Brunskill

The Systems Applications Product (SAP) Forum is said to be the biggest technology and business event in the Middle East, which may be of interest to those looking to buy property in Dubai.

Sergio Maccotta, managing director of SAP Middle East and Africa, explained that Dubai was chosen for the forum as it is considered as a flagship destination.

The SAP product was established in 1972 by former IBM employees who had a vision of creating a standard software package for business processing in real-time.

This year's theme for the company's event is See Your Way Clear: Strategies for Success in the New Reality, exploring how companies can reach the goal of operational transparency.

Mr Maccotta said: "Based on the specific needs of Middle East companies, SAP can truly work with its customers, prospects and partners to discuss how technology enables companies to derive increased understanding and visibility."

The event is set to take place November 3rd and 4th and is being held in association with the SAP World Tour, taking place in over 70 cities in more than 50 countries.

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