Hollywood actress Jennifer Aniston has returned to the Emirates A380 in the Dubai-based airline’s new global digital and TV advertising campaign.
The advert builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral.
In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctive personality and trademark humour to showcase the A380.
In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa.
The two strike up a conversation and build rapport as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft.
In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ICE inflight entertainment system with Cooper.
The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star.
Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing & brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations.
“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”