Dubai to demonstrate its ‘appeal as family destination at WTM 2014’

04/11/2014 - Hotel Industry News Posted by Bob Brunskill
Dubai to demonstrate its ‘appeal as family destination at WTM 2014’

Dubai is set to demonstrate its appeal as the ideal destination for families at the World Travel Market 2014 (WTM) later this week.

A delegation of more than 100 partners from the emirate’s tourism industry will be attending the event, which runs from November 3rd to 6th in London.

The party, led by Dubai’s Department of Tourism and Commerce Marketing (DTCM), will highlight the range of hotels, attractions and future projects the emirate has to offer all tourists, especially families.

Furthermore, the team will underline the commitments being made by both the government and private sector to enhance the tourism experience - dedication that has lead to Dubai to being hailed as a must-experience destination.

Issam Abdul Rahim Kazim, chief executive officer of the DTCM, said: “Being within the top of The New York Times ‘Top 52 Places to Go’ in 2014 demonstrates Dubai’s global reputation as a leading family destination and other accolades including being rated by TripAdvisor as having the best hotel and shopping in the world support this.

“Continued enhancements to our destination offering and the partnerships that exist between the government and the private sectors will ensure that Dubai’s reputation as a must-experience destination continues to drive visitor growth and cements our position within the top five most visited cities in the world by international visitors.”

Representatives from Dubai Parks and Resorts will also be in attendance at the WTM 2014 this week, as the organisation is a major component in the emirate’s plans to boost the number of visiting tourists every year. During 2016, three new theme parks - motiongate, Bollywood Parks and Legoland - are set to open, all of which will boost the number of overseas visitors heading to Dubai once construction is complete.

Speaking ahead of the WTM 2014, Nick Varney, chief executive of Merlin Entertainments, operators of Legoland, commented: “Dubai is the most important tourist centre in the Middle East and we believe that it is the ideal place for Legoland.”