RAK tourism chiefs launch new app

11/09/2012 - Dubai Lifestyle News Posted by Neil King
RAK tourism chiefs launch new app

Tourism chiefs in Ras Al Khaimah (RAK) have launched a new application, which highlights the best places to visit in the emirate. Apple iPad and iPhone owners can download the app during their visit and it will tell them what they need to see and where they should be looking to stay. RAK's tourism industry is booming at the moment and the government is constantly striving to make the destination as visitor-friendly as possible. According to the RAK Tourism Development Authority, 523,568 people travelled to the emirate between January and May 2012 - generating AED 277 million (£47 million) in revenue. Hotels throughout the region performed extremely well in the first five months of the year and tourism chiefs are keen to build on these positive occupancy rates. The new app comes complete with a Hotels & Resorts icon, which allows users to select accommodation based on its rating or name. "This application is a helpful and reliable source when planning a trip, providing a wealth of information for both first time and return visitors," a tourism official stated. "[It provides] an overview of the emirate's attractions, hotels, excursions, events, image gallery as well as heritage and culture, dedicated to Ras Al Khaimah visitors and residents alike," they added. With so many extra people travelling to the emirate, it has inevitably become an increasingly attractive location for property investors. There is every chance that RAK's visitor numbers will spiral upwards even further in the next few years, as air links are improving all the time. Last month, tourism officials revealed that a new deal had been struck with Russian firm Natalie Tours, which will see the introduction of twice weekly charter flights between Moscow and RAK. The new service is expected to bring in an extra 7,000 Russian visitors between October 2012 and April 2013. Chief operating officer for the RAK Tourism Development Authority Victor Louis said such agreements will go a long way towards helping the emirate reach its target of attracting 1.2 million visitors in 2013.