Figures released for the first half of Dubai Summer Surprises show the event has had a huge impact on the city’s economy. Just two weeks into the 15th edition of DSS, Dubai’s retail, hospitality, air travel and exchange establishment were all reporting gains of up to 20%.
“The results of the first half showed positive effects to all sectors to prove the success of DSS. Every year DSS proves its importance as a major contributor to business activity in Dubai, and establishing the Emirate as a destination for family holidays,” Laila Suhail, CEO of Dubai Events and Promotions Establishment, said.
Indoor entertainment theme park, Dubai Modhesh World, which opened to coincide with DSS, has welcomed as many as 115,000 visitors in the first two weeks of operation. Shopping malls, such as Mall of the Emirates, Deira City Centre and Mirdif City Centre have also seen sales rise by an average of 15%, with a 10% increase in footfall during the festival’s first fortnight.
This boost in tourism has also had a positive knock on effect on the city’s hotel industry, which continues to thrive on the influx of international visitors. Hotel brand, Kempinski, for example, have witnessed average occupancy levels of 70% during DSS, rising to 100% on the weekends, while the Jumeirah Group’s occupancy levels increased to 80%.