DTCM distributes 'Enjoy More in Dubai' booklets

12/07/2012 - Dubai Lifestyle News Posted by Bob Brunskill
DTCM distributes 'Enjoy More in Dubai' booklets

The Department of Tourism and Commerce Marketing (DTCM) in Dubai has published 40,000 booklets in a bid to attract more people to the region between now and September.Summer is a notoriously quiet period for the burgeoning Middle Eastern hub and DTCM's Do More in Dubai campaign aims to attract more people to the metropolis so they can enjoy the wealth of activities and deals available there in the warmest months of the year.This 107-day initiative has a "Dubai, my destination this summer" theme - according to the department - and it will complement ongoing campaigns that aim to draw more external tourism to the emirate between June 15th and September 30th.According to a senior official, the promotion and its accompanying events will increase the capacity of hotels and furnished apartments in the city during the holy month of Ramadan, which is observed throughout the UAE and this year will last the 30-day period between July 20th and August 18th.Ramadan is the ninth month in the Islamic calendar and requires Muslims to fast from dawn until dusk, exercising self-control as a demonstration of their faith.In order to attract more people to Dubai during this time, 77 hotels, resorts and apartment residences have signed up to be part of the Do More In Dubai promotion and high-quality booklets containing valuable information on facts about the holiday and the deals and activities available during this time aim to help those who do decide to visit the emirate at this time.All tourists with little ones aged under 12 - no matter where they are from - can take advantage of such offers as a 50 per cent discount on their children's air fair from Emirates, while toddlers can enjoy free accommodation and further discounts for their parents.DTCM expects a 30 per cent increase in the number of tourists coming to the emirate thanks to the competitive offers available during this time and this move will give visitors discounts of as much as 20 or 30 per cent on hotels and restaurants, and up to 20 per cent off in spas and resorts.