Dubai Summer Surprises festival kicks off

15/06/2012 - Dubai Lifestyle News Posted by Bob Brunskill
Dubai Summer Surprises festival kicks off

An event has ben launched in Dubai that aims to offer residents and visitors fantastic deals for shopping and family entertainment for a month.Dubai Summer Surprises, Gulf News reports, began in earnest this week on June 14th and will continue until July 14th, during which time attendees can participate in car raffles and competitions to win sums of cash or gold and shopping vouchers, as well as watch fashion shows and indulge in spa deals.Furthermore, there is a wide programme of children's entertainment scheduled, making the event very much a family affair.Some 6,000 shops in 70 of the emirate's most popular malls are offering competitive discounts of up to 75 per cent off over the course of the month-long celebration.There are also weekly draws in which one lucky contestant can drive home a new Nissan Micra, while another competition will see one lucky soul claim a Nissan Patrol plus AED 150,000 (£26,152) in cash every seven days.Dubai Summer Surprises has been taking place for 15 years now, but in 2012 there are some new features that may entice more people into visiting the emirate during the warmest months of the year.One new perk is the special spa discount package, which includes some of the most luxurious pampering suites in the city.Furthermore, there is an entertainment package lined up that is bound to impress people of all tastes and ages, with plenty of shows due to take place for children who will see their favourite cartoon characters brought to life on stage.There will also be fashion shows and evening events showcasing the culture of the UAE, while the Dubai Summer Surprises apprenticeship programme will boast student talents from the region.This carnival is said to be the largest summertime event in the emirates.Last year's edition welcomed four million attendees, who spent nearly AED 9 billion, which is in stark contrast to its debut year in 1998, when 600,000 people attended spending AED 850 million.