Project sees two Dubai Metro stations renamed

13/11/2012 - Dubai Investment News Posted by Bob Brunskill
Project sees two Dubai Metro stations renamed

Two of Dubai's main Metro stations will take on new names as part of a scheme aimed at raising the city's profile among investors.The Dubai Metro Stations Naming Rights Project is offering companies the chance to add their firm's name to stations across the emirate.It has been confirmed that Khalid bin Al Waleed Station will now be called Burjuman Center, while Jebel Ali Industrial Station will be renamed Danube Group Station.The Roads and Transport Authority (RTA) said the plan is to link local stations with home-grown and internationally-recognised organisations.Chief executive officer of Rail Agency Adnan Al Hammadi insisted the project is the first of its kind anywhere in the world."The RTA is keen on enabling various companies, public or private, to take part in the Metro Stations Naming Rights Project," he remarked."It contributes to increasing the national and international companies' brand awareness and reinforces their positioning in Dubai, besides playing a bigger and more prominent role in upgrading the Metro project."On the face of it, renaming Dubai's Metro stops appears to be a very shrewd marketing ploy.The public transport system is always very busy and thousands of people will use the stations on a daily basis.With the emirate continuing to expand at an impressive rate, the strain placed on the Metro system will inevitably increase.More and more visitors are using the trains throughout the year and the multitude of new buildings springing up around the city has led to an influx of investors from overseas.To cater for the extra demand, the RTA has been looking at ways to add more services, particularly in the morning when people are trying to get to their jobs in the city centre.A poll recently conducted by Emirates 24/7 asked people if they would like to see the Metro become a 24-hour service.Around 71 per cent said they would welcome unlimited access to the Metro, while 26 per cent felt this was not necessary.