Dubai prepares for annual fashion event

25/01/2012 - Dubai Lifestyle News Posted by Neil King
Dubai prepares for annual fashion event

Dubai's property investors could notice increased demand for short-term stays over the coming days as the emirate hosts its annual fashion event.The event, seen as the flagship of the Dubai Shopping Festival, starts tomorrow (January 26th) and is expected to attract a large crowd of fashion lovers.This year, the event is aiming to break the Guinness World record for Longest Catwalk in the Middle East and Highest Catwalk.Laila Suhail, chief executive officer of Dubai Events and Promotions Establishment, explained: "We have made elaborate plans to host a spectacular event highlighting the world of fashion."With all the world's best brands available under one roof in Dubai, it is natural for us to showcase Dubai as a fashion hub that has become a magnet for renowned brands and designer labels on a par with that of London and ahead of other renowned fashion destinations like Milan, Paris and Hong Kong."In other news, the latest figures, from Dubai Airports showed that more than 51 million passengers passed through the emirate last year, an eight per cent increase on 2010.