Dubai home to 52 superbrands

15/07/2011 - Dubai Investment News Posted by Neil King
Dubai home to 52 superbrands

Dubai is now the home to 52 "superbrands", it has been announced.The seventh annual Superbrands Tribute Event saw 52 brands across the emirate awarded the status.Following the event Dubai Duty Free revealed that it was once again given the coveted 'Brand of the Year' award.Described as the 'Oscars of Branding', the event was attended by a number of high-profile businesses and marketing executives.Mike English, director of Superbrands Middle East, said: "We are happy to announce that Dubai Duty Free has once again won the much coveted ‘Brand of the Year’ award for 2011 by scoring the highest points amongst all the brands that were nominated."Dubai Duty Free has taken a relatively small local business and turned it into one of the most trusted and recognized brands internationally. That is real genius and the brand continues to innovate. We would like to congratulate them on this feat and wish them even more success in the coming year. I can't wait to see the next chapter in the book."