Yahoo to invest heavily in Middle Eastern market

08/06/2011 - Dubai Investment News Posted by Neil King
Yahoo to invest heavily in Middle Eastern market

Internet search engine Yahoo has confirmed that it is to continue investing in the Middle Eastern market, which is an area of huge potential growth for the firm.The world's premier digital media company hopes to announce more new products in the region in the near future.Speaking to reporters in Dubai, chief executive officer Carol Bartz said: "When we look around the world, the Middle East and North Africa (MENA) is one of the most exciting markets for us at Yahoo, with a combination of rapid user growth and a very attractive advertising market with incredible potential."He added that while Arabic is one of the fastest-growing languages on the internet, just one per cent of online content is in the language."Part of Yahoo's investment in MENA is to facilitate the growth of the Arabic language online," Ms Bartz remarked.Ms Bertz was appointed to her current position in January 2009.