Accor to double its hotel portfolio in the UAE by 2014

21/06/2011 - Dubai Lifestyle News Posted by Neil King
Accor to double its hotel portfolio in the UAE by 2014

Hotelier Accor has revealed plans that will see it nearly double its presence in the United Arab Emirates over the next three years, with several new properties set to open.The French firm will add another 11 properties to its portfolio by 2014, adding another 3,500 rooms in the process.These will join the 14 hotels it already runs in the UAE, while five are expected to be completed as early as the end of this year.Christophe Landais, the managing director of Accor in the Middle East, told The National that despite difficulties, the market is beginning to grow once again."We will open two new Novotels next year, and we felt at this stage it would be better positioning," he told the news provider."The trend now is much more now stabilised and upward. What we hope is in September is that we will start to increase prices again."It comes only days after Accor rebranded its Novotel Abu Dhabi City Centre property into a Mercure hotel.