Dubai to open new fashion hotel

25/05/2011 - Dubai Lifestyle News Posted by Bob Brunskill
Dubai to open new fashion hotel

Dubai is set to become the home of the world's first fashion hotel thanks to a new partnership between the Al Habtoor Group and Fashion TV.The unique five-star establishment, to be located in the heart of the emirate, will have 30 storeys and the exterior will display a projection using the world's largest 100-metre LED screen, broadcasting the latest Fashion TV highlights, around the clock.In addition, the hotel's 200 rooms will be equipped with the most sophisticated climate control, lighting and audio-video technologies and will make extensive use of the latest 3D equipment.They have access too to Fashion TV's 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion."For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience," said Michel Adam, president of Fashion TV.The Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels in key locations around the world.