Dubai to host hotel conference

10/05/2011 - Dubai Property News Posted by Neil King
Dubai to host hotel conference

Dubai has been selected as the host region for the 2011 Middle East Hotel Marketing Conference, it has been reported.Due to run on October 17th and 18th this year, the event is described as the Middle East's largest specific gathering of hotel marketing experts by industry publication AME Info.The news could interest a number of people looking into the prospect of investing in the wider UAE property market.The news provider commented: "The most successful brands in 2015 shall be those who can most efficiently engage with consumers and clearly differentiate their offering from that of competitors."Brands need to focus on implementing consistently simpler but more compelling promises communicated in the most efficient manner to combine value with experience in order to entice customers."Recent figures have shown that more than 120 million nights of hotel stays are booked by people visiting the Middle Eastern region every year.