Millions visit UAE for exhibitions

14/04/2011 - Dubai Investment News Posted by Neil King
Millions visit UAE for exhibitions

Investors in the United Arab Emirates could be keen to hear that 3.8 million people visited the region in 2010 to attend exhibitions, conferences and trade shows.This contributed millions of dollars to the local economy, which is continuing to grow.Indeed, Informa Exhibitions, a major organiser of trade and consumer exhibitions, claim that their events have helped the UAE's economy to the tune of $227 million.This includes money spent on flights, accommodation, food and drink, entertainment and advertising and promotional costs.Richard Brook, exhibition director of the Middle East Event Show, commented: "The high visitor numbers are significant because event traffic positively impacts a number of industries which ultimately contributes considerably to the UAE's GDP."He added that business deals and networking opportunities fostered by events have "an enormous financial impact for the development of other businesses in the region".Mr Brook noted that the average return on investment on an exhibition is around 300 per cent.