The tourism industry in Dubai could be boosted by the launch of a new trolley bus service.
Emaar Properties, a subsidiary of the shopping mall and leisure firm Emaar Malls Group, has opened the new service in Downtown Dubai.
Each bus has a capacity of 25 passengers and will allow visitors to the emirate to see the tourist attractions in air-conditioned comfort.
Nasser Rafi, chief executive officer of the Emaar Malls Group, said: "The addition of the trolley buses in Downtown Dubai will significantly enhance the ease of accessibility of tourists as well as ease the traffic during peak hours.
"The high-quality buses, specially designed for Downtown Dubai, highlight our commitment to offer our visitors the opportunity to experience every tourist attraction in the development at their leisurely pace."
News of the service comes shortly after Emirates 24/7 published the news that road safety in Dubai is on the rise.
According to figures attributed to semi official daily Alittihad, just 153 road deaths were recorded in 2010.