Abu Dhabi visitor numbers on the rise

17/03/2011 - Dubai Investment News Posted by Neil King
Abu Dhabi visitor numbers on the rise

The number of people visiting Abu Dhabi is on the rise, according to new figures.

Research published by the Abu Dhabi Tourism Authority (ADTA) has shown that almost 154,000 people stayed in the emirate's hotels in January, an increase of fiver per cent compared to 2010.

According to the report, the UK remains one of the biggest sources to travellers, showing a 25 per cent improvement on the previous year's figure.

The report also showed that those who do visit Abu Dhabi are staying for longer periods of time.

Lawrence Franklin, strategy and policy director at ADTA, said: "The increased length of stay suggests we are making inroads into our goal of attracting more leisure guests, who traditionally spend more time than those staying on business."

The expert claimed that marketing campaigns by Etihad Airways have increased the attractiveness of the emirate to people flying from London, Dublin and Manchester.

"Their programme encourages the airline's passengers to stay in the UAE capital by offering a range of fantastic deals on production of the passenger's boarding pass," he added.