UAE hotels hope travel event will push revenues in 2011

14/02/2011 - Posted by Neil King
UAE hotels hope travel event will push revenues in 2011

Bookings for a key travel exhibition in the Middle East are looking strong ahead of the event itself, the Khaleej Times reports.

Arabian Travel Market, a key tourism event for companies within the UAE, was reportedly 70 per cent booked in November 2010 and exhibitors looking to reserve exhibition space at the event that runs from May 2nd – 5th continue to sign up.

A number of countries have so far taken on greater capacity than the previous year - with Syria, Saudi Arabia, Jordan and Qatar up by 11.8 per cent, 7.5 per cent, 3.8 per cent and 3.6 per cent, respectively.

Reed Travel Exhibitions, the organisers of the event, predict a five to eight per cent overall increase in the number of exhibitors to this year's show, suggesting hoteliers are confident of strong revenues this year.

"Even though dozens of new hotels have continued to come online over recent times, the ability of the market to absorb this increased supply, with limited effect on occupancy levels and only minor downward trends in room rates, speaks volumes for the coordinated government strategy, at local and federal levels," said Mark Walsh, group exhibition director of Reed Travel Exhibitions.

Statistics from the Dubai Department of Tourism and Commerce Marketing show that between January and September 2010, around six million hotel guests visited Dubai.ADNFCR-2019-ID-800403885-ADNFCR