Rotana, a leading hospitality brand in the Middle East, has announced plans to open six new hotels in the UAE in 2011.
The company said it had been buoyed by improving conditions in the hospitality industry in the Middle East and Africa and would therefore embark on an expansion plan in excess of $800 million this year.
Rotana's six planned hotels for the UAE would bring its total to 33 in the emirates, the largest by any single hotel brand, local or foreign.
"The last few months have seen the hospitality industry in the Middle East and Africa registering positive growth," said Selim El Zyr, chief executive officer of Rotana.
"We see that momentum being sustained as general business conditions improve across the board."
The company predicted that its average occupancy rate would increase by nine per cent in 2011 and that it will require 3,500 new employees to support its growth targets.