Rakbank, also known as the National Bank of Ras Al Khaimah, has announced the launch of Rakbank Direct, a new website through which customers can apply for products in "a simple, online-only process".
The bank said the service was the first of its kind in the UAE as it gives customers the option of applying for customised insurance products online, including Motor Insurance, RAKcare, Family Shield Plus and Travel insurance, all of which are provided by Oman Insurance Company.
"Following the bank's success with its social media presence on Twitter, Rakbank has identified a trend in the marketplace towards timely and effective banking services and solutions," said Ian Hodges, Rakbank head of personal banking.
"As the number one Bank in the UAE in customer service, Rakbank brings its customers yet another online solution … to complement the bank's branch network and to cater to a growing segment of customers that prefer taking care of banking and insurance requirements online and with minimal paperwork."
Rakbank Direct follows the launch of the bank's Online Banking solutions in 2008.