Potential, a UAE-based business development company headquartered in Dubai, has announced the launch of its new "SME Evolution Program".
The company said the scheme was the first free web-training program of its kind and would aim to enhance the global competitiveness of thousands of small and medium-sized enterprises (SMEs) operating in the UAE and MENA region.
Potential's five key partners in the program were named as Google and Intel, the global technology giants, Aramex and Zawya, which were described as "two leading SME success stories from the region", and Harvard professor Michael Porter's AllWorld Network, which helps advance the growth of companies in emerging markets worldwide.
It was announced that a series of roadshows will now take place across the MENA region to launch the country versions of the program, which will consist of free online interactive training sessions as well as live workshops in collaboration with professors from top international universities.
"At the end of the program, the most dedicated participants with the best ideas for sustained growth will be the true success stories that would serve as role models to other SMEs in the region," said Deirdre M Coyle Jr, co-founder of AllWorld Network.
"In addition to gaining more exposure to funding at the end of the program, the top businesses will also get valuable rewards and other free gifts from the main sponsors."