Abu Dhabi sets 1.9m hotel guest target

19/01/2011 - Dubai Property News Posted by Neil King
Abu Dhabi sets 1.9m hotel guest target

The Abu Dhabi Tourism Authority (ADTA) has unveiled its ambitious growth plans for this year.

Speaking to Gulf News, Lawrence Franklin, ADTA's strategy and policy director, confirmed that the body planned to deliver 1.9 million hotel guests to 22,000 hotel rooms in the emirate and thereby contribute 11.1 per cent to Abu Dhabi's non-oil GDP.

"These targets will mean a 15 per cent rise on the 2010 hotel guest target, an increase of over 5,000 hotel rooms and a 0.4 per cent increase in overall non-oil GDP contribution," he added.

In addition, Mr Franklin revealed that the authority was aiming to shift the current business tourism-dominated hotel guest profile in Abu Dhabi to a more balanced business/leisure tourism split.

He said it was confident of achieving this given that the emirate's leisure proposition has, and will continue to grow.

Among such "leisure propositions" was last year's opening of Ferrari World Abu Dhabi, the world’s biggest indoor theme park.ADNFCR-2019-ID-800352417-ADNFCR