Posted by Neil King
The UAE-based telecoms giant du has slashed its international off-peak calling rates by over 50 per cent.
In a statement, the company said the new rate of 1.5 fils/sec (90 fils/min) to 190 top destinations is part of its One World Plan.
"Ramadan is an important time for family and friends to reconnect wherever they may be in the world, and we are therefore providing our customers with the ultimate value proposition on international calling rates," commented Farid Faraidooni, chief commercial officer at du.
It was also revealed that service users can get a bonus of up to 60 per cent for international calls by using du's "more international" recharge option.
du's mobile telecommunication services, which were launched across the UAE in February 2007, supplement the internet and pay TV services it provides in some of Dubai's free zones.
The company is 39.5 per cent owned by the UAE federal government, with other stakeholders including Mubadala Development Company and the Emirates Communications & Technology Company.