Dubai launches Arab world's 'most comprehensive film market'

13/09/2010 - Dubai Investment News
Dubai launches Arab world's 'most comprehensive film market'

Posted by Neil King

The Dubai International Film Festival (DIFF) has launched a "multi-faceted initiative" aimed at creating unprecedented access to film and talent from the Middle East, Asia and Africa.

According to DIFF, the new Dubai Film Market will cover every aspect of cinema from conceptualisation to distribution by bringing together existing projects under one organisation.

These include Dubai Film Connection, the festival's co-production market, the Dubai Film Forum, its hub for talent development, funding, workshops, and networking, Enjaaz, the festival's post-production support programme and Dubai Filmmart, which specialises in content trade, acquisition and distribution.

Shivani Pandya, managing director of DIFF, said: "Each of these avenues has proven immensely successful and the new Dubai Film Market is a natural outcome of their popularity, a consolidation of their strengths with the additional bonus of seamless access and operational efficiency."

DIFF hopes that as "the only gateway of its kind" between the major film centres of Europe and Southeast Asia, the Dubai Film Market will represent and further the cinema interests of the more than 60 nations of the Middle East, Africa, South and Central Asia.

Last year's DIFF included 29 world premieres, 13 international premieres, 77 Middle East premieres and 33 GCC premieres.

This year's event will be held from December 12th to 19th.