Posted by Bob Brunskill
The world's first in-hotel ARMANI/Spa has opened at the Armani Hotel in Dubai, it has been revealed.
Located in the world's tallest tower, Burj Khalifa, and co-developed and designed by internationally renowned fashion stylist Giorgio Armani, the hotel has become one of the most exclusive spots in Dubai since its opening earlier this year.
The ARMANI/Spa is designed to be latest luxury attraction at the hotel, offering a fully-tailored sensory experience to suit individual needs.
Oliver Key, general manager at Armani Hotel Dubai, commented: "The ARMANI/Spa offers a range of unique therapies based on three concepts - MU, to quench a desire for relaxation and stillness; LIBERTA, evoking freedom of movement and the release of physical pain; and FLUIDITA, assisting in the enhancement and balance of energy."
Under a huge dome, spa visitors can also enjoy sequential bathing experiences of heat, humidity and falling water "to cleanse and heal the body and mind".
The announcement comes after an Ernst & Young study revealed this week that Dubai's hotels saw their spa treatment revenues rise by about 70 per cent in the first quarter of this year compared to the same period last year.