Posted by Neil King
Majid Al Futtaim Properties' flagship Dubai shopping centres have launched the region's first high-tech, paperless automated coupon system as part of the Dubai Summer Surprises (DSS) shopping festival.
The system installed at the Deira City Centre, the brand new Mirdif City Centre and the Mall of the Emirates shopping destinations makes it easier for customers to take part in the various DSS offers, raffles and promotions by presenting their receipts at any of the customer service desks before registering all their data electronically into the system, instantly entering their details into the DSS draws.
Once registered, visitors receive an e-coupon via SMS sent direct to their mobile phone and on their next spend they can present their mobile phone number to enter the draw again.
Fuad Sharaf, vice-president at Mall of the Emirates, said: "We are continuously looking for ways to improve our customers' experience during shopping festivals such as DSS, to ensure that visiting our malls at this exciting time is always fun and hassle-free.
"The introduction of our ingenious new e-coupon system makes it so simple and easy for all our customers to participate in our amazing DSS promotions, including the opportunity to win a AED 200,000 shopping spree every week for every AED 300 spent across any of the three malls."
DSS, which also incorporates a number of family activities and events, runs until August 7th.