Dubai Shopping Festival sees hotel occupancy levels surge

26/02/2010 - Dubai Lifestyle News
Dubai Shopping Festival sees hotel occupancy levels surge

Posted by Bob Brunskill

Some of Dubai's leading hotels have reported an upsurge in their occupancy levels during Dubai Shopping Festival, which concludes on February 28th.

The luxury hotel Kempinski Mall of the Emirates announced that it had seen "a very good response" to its shopping room package which is especially tailored for the festival, Al Bawaba reported.

Naser Fawzi, Kempinski sales and marketing manager, said: "We started February with a slight increase in occupancy, and we expect to close February with at least five per cent higher occupancy than 2009."

Before last year's festival Kempinski had a 65 per cent occupancy level; when the festival ended, its occupancy rate had risen to 75 per cent, Mr Fawzia added.

Meanwhile, Southern Sun, operator of Al Manzil and Qamardeen hotels, said it expected to finish this year's shopping festival period eight per cent ahead of last year's occupancy rate.

The news provider noted that tourism during the festival is driven mainly by visitors from the Gulf Cooperation Council, with Saudi Arabia serving as Kempinski's biggest feeder market, followed by Abu Dhabi, Qatar and Kuwait.

This week Gulf News reported that House of Fraser - the 160-year-old eminent British fashion retailer - will open its first international store in Dubai next year.
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