Rolls-Royce launches bespoke model in UAE

12/11/2010 - Dubai Lifestyle News
Rolls-Royce launches bespoke model in UAE

Posted by Neil King

Rolls-Royce has announced the arrival of an exclusive and unique vehicle to the Middle East region - the 'Pearl of Arabia.'

One of six 2010 Middle East Bespoke Phantom commissions, the car was custom built for Abu Dhabi Motors and is now available at the Rolls-Royce dealer's showroom in Umm Al Nar.

The company said that inspiration for the Pearl of Arabia was drawn from "the design and craftsmanship of Arabic architecture that embodies a distinguishing motif of ordered repetition, radiating structures and rhythmic metric patterns".

It was also reported that Abu Dhabi Motors had worked alongside the Rolls-Royce design team to define the aesthetics of the exclusive vehicle.

"The Bespoke Programme, which has the highest global uptake in this region and has been met with overwhelming success, is a service offered to Rolls-Royce clients whereby the client may specify features of the car, in order to create one's own, unique model," said Rolls-Royce.