Dubai seeks to attract advertising agencies

21/01/2010 - Dubai Investment News
Dubai seeks to attract advertising agencies

Posted by Bob Brunskill

The host of the Dubai International Advertising Festival has announced a reduction in entry fees to encourage more agencies to participate in its 2010 edition.

Terry Savage, chairman of Cannes Lions, the organiser, said that the new prices reflected a desire to make the festival accessible to all in the region, Emirates Business 24/7 reported.

He added that the festival would attract a quality speaker list and would allow a range of international professionals in the field to learn, network and exchange ideas.

The entry fees have been reduced by as much as 60 per cent for the event, which will be held between March 14th and 16th. In addition, the festival will feature the Dubai Lynx Awards 2010, an event designed to promote the standards of creativity in the region.

The Palladium, a world-class entertainment and events venue situated at the heart of Dubai Media City, will be the setting for this year’s Dubai International Advertising Festival.