Posted by Neil King
Caffe Nero, the premium Italian-style coffee house, has opened three new stores in Dubai.
The outlets, which are located at the Balcony Precinct Building 2 in Dubai International Financial Centre, Green Community Motor City and Almas Tower at Jumeirah Lakes Towers, join 11 existing stores in the UAE.
Caffe Nero opened its first store in the UAE at the Dubai Mall in March 2009 and has since expanded into Ras Al Khaimah, Al Ain and Abu Dhabi.
"During the brand's introduction into the UAE last year, our aim was to get Caffe Nero into high traffic retail areas to build recognition and to get as many visitors to sample our wonderful product offering," said Mike Hoff, general manager at Al Tayer Trends, the exclusive franchisee for Caffe Nero.
"In the next phase of expansion, we are targeting residential communities, business and mixed-use developments."
Al Tayer Trends represents 16 brands across the Middle East covering the beauty, home, fashion and food and beverage sectors.