Jotun Paints MENA introduce 'digital paint job'

29/09/2009 - Dubai Lifestyle News
Jotun Paints MENA introduce 'digital paint job'

By Bob Brunskill

Those looking at property for sale in Dubai may be interested to find out about a new paint technology when it comes to decorating.

The new internet Colour Advisor by Jotun Paints can be accessed in 1,050 outlets across the Middle East.

Eirik Kristensen, regional marketing manager of Jotun Paints Middle East and North Africa, said: "Using the internet for planning and product research is becoming more common in consumers' behaviour and we have identified the importance of leveraging this possibility to increase our customers' satisfaction."

Customers can see what a room would look like with the new technology, illustrating a "digital paint job".

The technology also benefits from having a memory setting, enabling users to store whatever they input into the system, like it is a home decorating project.

As well as being accessible through kiosks at Jotun Multicolour and Inspiration Centres, customers can also visit a dedicated website.

Comprising of 71 companies and 40 production facilities, the Jotun Group claims to be one of the leading manufacturers of paints, powder coating and coatings worldwide.
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