Dubai Mall premieres 3D technology

17/09/2009 - Dubai Lifestyle News
Dubai Mall premieres 3D technology

Written by Bob Brunskill

Visitors to the Dubai Mall will now be able to enjoy some of the latest movie releases in full 3D, it has emerged.

Reel Cinemas, the group which operates the 22-screen multiplex situated in the shopping and leisure complex, has announced this week it has upgraded its audio and visual technology to support the new format.

The first screenings will take place today (September 17th) and will feature the latest 3D family movie from Sony Pictures Animation - Cloudy with a Chance of Meatballs.

Based on a children's book, the flick follows what happens when one innovative scientist invents a device that causes food to rain from the sky and stars Bill Hader, Anna Faris, James Caan, Bruce Campbell and Mr T.

Commenting on the relaunch of the screen, chief executive officer of Emaar Retail Arif Amiri said the combination of 3D image processing and THX-certified sound would be great for film fans.

"Movie-goers are constantly looking to enhance their cinema experience and it is important that we strengthen our offering in order to meet their growing expectations," he added.