Written by Neil King
Emirates NBD has opened a new Al Shaheen Priority Banking branch in Dubai Mall, accommodating high net worth individuals and small to medium-sized enterprises in the emirate.
The bank, one of the largest in the region in terms of assets, has opened the new facilities to provide an easily accessible service for its customers, adding to a network of more than 30 Priority Banking centres throughout the UAE.
"Al Shaheen is custom-made banking. Every individual is unique; therefore his or her banking and other financial and investment requirements are also different," commented Suvo Sarkar, executive vice-president and general manager of retail banking at Emirates NBD.
This tailored approach to banking may make Al Shaheen an attractive choice for those who are considering investing in property for sale in Dubai.
In further efforts to provide a more convenient service, Emirates NBD has this month teamed up with telecoms provider Etisalat to offer a new telephone banking service to UAE customers.