The chairman of the north London football team Arsenal has announced that the club will open a new soccer school in Dubai in October.
Emirates Business reports that so far, the team has failed to make the most of its popularity in the emirates, something which chairman Ivan Gazidis is keen to rectify.
Although the club had been focused on relocating from its old ground to the new 60,000-seat Emirates Stadium, Gazidis insisted that the attention was now on building up on its global fan base.
The club is looking to catch up with Manchester United, Chelsea and Manchester City, all of whom have established a strong presence in the UAE.
"As we look forward to our next period of growth, certainly there is going to be a lot of emphasis on bringing Arsenal out to different regions of the international world and developing that global position," he said.
His comments follow statements from Dubai Sports City, with the group this week announcing that the sports venue will become a world-class destination for top-flight footballers, rugby players and golfers.