Dubai's tourism authorities have launched a new AED50 million campaign to ensure that Dubai continues to soar as a global tourist destination.
The Department of Tourism and Commerce Marketing (DTCM) has unveiled the Keep Discovering Dubai advertising strategy, which will be promoting Dubai in various media across the globe for the next three months.
Emirates Airlines was quick to get behind the campaign, while a string of hoteliers have also announced their participation.
"Dubai is an exhilarating, dynamic and constantly evolving destination. The city's rise to international prominence in a mere 40 years is staggering and Emirates is proud to be a part of Dubai's achievements," said Sheikh Ahmed bin Saeed Al Maktoum, chairman of Emirates Group.
In further news that may be of interest to those who are considering investing in property for sale in Dubai, the DTCM has also recently held high-level meetings with representatives of the emirates luxury hotel market to discuss the future of the state as a global travel destination.