Discovery Studios and du have teamed up to produce Emirates Revealed, a groundbreaking documentary on the UAE that is set to premiere later in the year.
The two companies will be shooting the unique programme entirely in high definition, allowing viewers to enjoy the finest details of Dubai's striking landmarks and attractions.
"Showcasing and preserving our rich culture is important to du and by partnering with Discovery Studios, we are ensuring the very best in production values and technical expertise to showcase the best of the UAE to the world," commented Hala Badri, executive vice-president of branding and communications at du.
Meanwhile, Chris Finnegan, vice-president of communications at Discovery, said that the film will take in Dubai's intricate history, breathtaking scenery and leading-edge design and architecture.
The programme may well sway those who are thinking of buying property in Dubai.
Du has also recently announced its interest in near-field communications with a technology partnership with the NFC academy.