Dubai Tourism and Commerce Marketing (DTCM) has headed to Turkey to take part in the annual East Mediterranean International Travel and Tourism Exhibition (EMITT) for the eighth time.
The organisation headed to Istanbul to help the emirate capitalise on what is becoming an increasingly lucrative tourism market.
Ali Abdul Wahab, senior executive of overseas promotions, represented the DTCM and Dubai at the four-day conference, which was held at the Tuyap exhibition centre earlier this month.
Over the course of the expo, more than 40,000 trade visitors passed through, consolidating the EMITT's position as one of the world's largest tourism exhibitions.
AME Info reports that tourism links between the two countries are continuing apace, with Emirates providing 44 flights per week to meet the demand among tourists and those looking to buy property in Dubai who wish to fly to the emirate.
Tourism officials from Dubai have held a number of high-profile meetings with representatives of growth markets such as China and Brazil and have committed to diverse trade and tourism agreements.