Not content with being a pre-eminent force in the fashion world, the Armani empire is turning its design talent to property interiors.
The new Armani/Casa boutique, which has just opened in Dubai Mall, is offering discerning Emiratis the opportunity to make sure that their Dubai property investment is fitted with one of the most prestigious names in fashion.
"I present my ideal for living, my dream of the perfect environment – an intimate and sophisticated space in which to relax, unwind and entertain guests, surrounded by beauty manifested through furniture and objects for the home," says the man himself, Giorgio Armani.
He added that it is only fitting that he bring the brand to Dubai Mall, which is continually consolidating its position as the premier lifestyle and shopping destination.
He is not the first fashion magnate to establish a strong presence in Dubai, with the Versace emporium announcing earlier this year that it will be bringing the world's first refrigerated beach to Dubai's shoreline.