Luxury parfumeur and cosmetic house Areej has proudly launched a new store in Dubai Mall.
The company's arrival in Dubai comes as it pursues an ambitious expansion strategy that will help to establish it as a leader in the beauty industry.
"Our investment in this project is in line with our vision to expand our operations and continuously evolve to meet the needs of the discerning consumers of this market," said T J Van Rooyen, general manager of the store.
And in news that may be of interest to those who own property in Dubai, the store has been designed with elegance, sophistication and functionality in mind in order to provide the highest levels of customer service that Emiratis have come to expect.
Those with property in Dubai may even get design inspiration from the Aurora, a unique indigo ceiling feeling which creates a calm pre-dawn ambience with subdued lighting that splays across the roof's surface.
Areej also has stores in Oman and Sharjah, for those who have property elsewhere in the region.