A glamorous event in the city could spark the interest of people buying in Dubai.
Swarovski's Crystallized – Glamour in the City display claims it will give the people of Dubai a worldwide fashion insight.
The company says it chose the location as the destination to hold the event because it considers it to be one of the most exciting and fast moving capitals.
Glamour in the City will highlight fashion trends for Autumn/Winter next year, with influences from cultures from Mumbai to Marrakech.
It added that Dubai has a "culturally international flavour", which creates an ideal backdrop for the type of haute couture offerings to be put on display.
Swarovski says that, after 112 years its technology has been able to produce Crystallized, where "crystal light blazes beyond brilliance".
The company says it is happy to have been able to work with high profile designers such as Coco Chanel in the early days and strives to continue to develop such relationships with the designer's "equally famous contemporary counterparts".
Glamour in the City is scheduled to take place at the One & Only Royal Mirage in Dubai on October 21st this year.