The new life insurance solutions arm, specifically for high net worth individuals, received its official inauguration on November 19th.
Peter Huber, chief executive officer of private placement life insurance at the firm, said: "With the Dubai office we are ideally positioned to meet the requirements of international high net worth individuals.
"This market, with its currently low insurance density, enables us to position ourselves as an exclusive partner for customised life insurance and to exploit our growth potential."
Mr Huber was speaking ahead of the event, which was attended by the Swiss ambassador in Dubai and the director of the Dubai International Financial Centre (DIFC) where the office will be located.
According to Emirates Business 24-7, Mr Huber suggested at the launch that Swiss Life expects annual growth of up to 25 per cent.
The new business will be regulated by the Dubai Financial Services Authority (DFSA).